{"id":890,"date":"2021-07-22T10:38:14","date_gmt":"2021-07-22T00:38:14","guid":{"rendered":"https:\/\/shopifyshipping.smartsend.com.au\/?page_id=890"},"modified":"2021-07-22T10:39:49","modified_gmt":"2021-07-22T00:39:49","slug":"e-commerce-trends-in-2021","status":"publish","type":"page","link":"https:\/\/shopifyshipping.smartsend.com.au\/e-commerce-trends-in-2021\/","title":{"rendered":"e-Commerce Trends in 2021"},"content":{"rendered":"\n
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e-Commerce Trends in 2021<\/strong><\/h1>\n\n\n\n

Discover and learn from our wealth of experience here. <\/p>\n\n\n\nGET THE APP<\/a>\n\n\n\nTELL ME MORE<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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e-Commerce boomed in 2020 due to the Covid crisis, and it looks like Australians turned their mobile online shopping into a long-lasting habit. In its February eCommerce update, Australia Post stated that \u201conline shopping is off to a strong start in 2021. National online purchases in January 2021 grew 44% year-on-year (YOY) but couldn’t compete with December’s record-breaking numbers.\u201d<\/em><\/h4>\n\n\n\n

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Here are 4 trends Shopify merchants should know about to stay ahead of the curve in 2021 when shipping via courier, freight providers or Australia Post:<\/h4>\n\n\n\n

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Search with voice assistants<\/strong><\/h2>\n\n\n\n

<\/a>Voice assistants such as Apple\u2019s Siri, Google Assistant, Amazon\u2019s Alexa and Samsung\u2019s Bixby are HOT. Definitely consider how your clients would phrase their search if they were to use their voice. For instance, if you own a party supplies eStore, maybe target sentences such as \u201cWhat is the best party supplies store in Australia?\u201d or \u201cParty supplies near me.\u201d<\/p>\n\n\n\n

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Social shopping<\/strong><\/h2>\n\n\n\n

How much time do you spend on your mobile phone each day? Social shopping implies allowing your customers to purchase your products directly from Facebook or Instagram, simply by clicking on your post. Easy!<\/p>\n\n\n\n

It\u2019s very clear that in today\u2019s marketplace it\u2019s important to have a multi-channel approach which includes social media.<\/p>\n\n\n\n

If you\u2019re only using eBay or Amazon, the customers are not yours, so you cannot gather valuable data required to build a successful brand. Using a multi-channel approach gives you far more options where you can market to your own customer base regularly. <\/p>\n\n\n\n

When retailers implement multi-channel marketing plans, customer retention increases by 91%. While there are many reasons for this, the largest is the fact that 9 out of 10 customers want cross-channel ecommerce, and they\u2019re willing to stick with the brands that offer it.<\/p>\n\n\n\n

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Sustainable eCommerce practices<\/strong><\/h2>\n\n\n\n

This is especially important with younger customers, who are more keen on changing their consumption habits to reduce environmental impact than baby boomers. Shopify merchants should consider reducing packaging for instance or use less packages per order when shipping your products via couriers.<\/p>\n\n\n\n

Read our article Green Packaging for more ideas.<\/p>\n\n\n\n

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Green Packaging<\/a><\/blockquote>